Coming up with the correct wording is essential for any task. I have been uncomfortable with the terms “simulation-based marketing” and “simulation-based advertising”, because they sound like one is simulating the marketing or simulating the advertising. However, I have liked those terms because they can get meaning from analogy to “simulation-based training.”
I have come to a new term which I believe is descriptive yet distinctive: product simulation marketing. Now all that is left to do is fill out what this means!