I came across the term “engagement marketing” recently through Twitter (hey, it even has a Wikpedia page, maybe something I can create for product sim marketing once I figure out what to say!). Through Wikipedia, then I saw an entry for “experiential marketing“. Of course anyone could have made up those pages, but the materials seem…
Excellent example of could-have-been product simulation marketing
In my daily RSS scans, I came across a great link yesterday from Matt at Signal vs. Noise, Combining a camera review with a travelogue, which links to Craig Mod’s GF1 Field Test. The essential idea is that opposed to a traditional, clinical product review, or even a sterile, contrived “field test,” Craig took the camera on…
It’s about the Engagement, Stupid!
It may be almost two decades since the original President Clinton’s campaign slogan, but I think it’s appropriate for today’s emphasis on engaging users. The typical talk today is on how to engage through social media, but my take is really about engaging prospects with products directly, rather than the brand as a whole. I…
Settling in on ‘Product Simulation Marketing’
Coming up with the correct wording is essential for any task. I have been uncomfortable with the terms “simulation-based marketing” and “simulation-based advertising”, because they sound like one is simulating the marketing or simulating the advertising. However, I have liked those terms because they can get meaning from analogy to “simulation-based training.” I have come…
Digging into Simulation Research for Sim-Based Marketing
I am still pretty consumed with thoughts of fleshing out simulation-based marketing, or perhaps it is more appropriate as ’simulation-based advertising.’ Of course part of the process in thinking out this area is to dig into research about what makes simulations effective for training. Ever since I met Will Thalheimer of Work-Learning.com several years ago, and since…
Essential Marketing Questions for Developing Product Simulations
As I was preparing for a conference call with a prospective client, I tried to boil down the kind of information I look for into a few questions. Here it goes: Why do you think prospects buy your product? Why do you think prospects buy your competitors’ products? What are the risk(s) your prospects face…
Great insights by David Meerman Scott at BtoBOnline’s Digital Edge
This past Thursday, B-to-B Online hosted a virtual trade show with ON24 called “Digital Edge“. I assume it will be up in archive form shortly (and you can download his slides, or watch the talk again), but as of today it is not there yet. I toured the exhibit hall a bit but I was certainly glad to catch…
Making Better Call-to-Actions with Simulation Contexts and Behavioral Tracking
Dynamic advertisement delivery strives to serve ads most relevant to the user’s behavior. I feel we can develop more effective call-to-actions in a similar way by helping the user select a relevant context, and then using simulation in that context to refine our sense of what call-to-action is going to appeal to that user. I realized…
Is a Product Demo Simulation-Based Marketing?
I was explaining to a friend today about my ideas regarding “simulation-based marketing,” and he said that in his (IT) line of work, they demonstrate their software to potential customers, using fake data. The question becomes, “is simulation-based marketing” just another term for doing product demos? I think that at the heart of product sales…
Simulation-Based Product Marketing
Over the past few days, I have been trying to focus on what I do and where I feel me and my company’s expertise lies. I enjoy creating effective materials that use equipment simulations as part of marketing and training efforts. When I say “simulation” to any group of people (who will stand still for…