I have been discussing as big project with a potential client regarding applying simulations and other content across what I was calling a product’s lifecycle, for example, awareness, acquisition, sales, support/training, maintenance, after market, etc. Just a few moments ago, I ran across an interesting and relevant post entitled “Marketing Content During the Customer Lifecycle”…
A B2B Marketing take on ‘People who bought this also bought…’
I’ve been somewhat quiet on the product sim marketing front the past few weeks, but have been developing an exciting, top-secret concept/opportunity which I hope to seize in early 2011. My interests have been in using simulation and interactivity in B2B Marketing, but even in the business world, buying decisions are (a) based on emotion;…
Virtual ‘Tryvertising’ (aka Product Simulation Adv/Mkt)
I was reading an interesting post entitled “The Rise of Engagement Marketing” by “Faraz” at BrandActivationIdeas.blogspot.com, and he mentioned a word I had not seen before, “tryvertising”. He attributed a definition to TrendWatching, and here’s what I pulled from their site: TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying them out. You can…
Battle for Attention in B2B Marketing
Diana Huff, always on top of interesting B2B Web Marketing happenings and insights, in a post entitled “Win the Battle for Attention by Creating Engaging Content“, points to an interesting e-Book from a UK-based B2B technology marketing agency: “The New B2B marketing Manifesto: Five imperatives and six staples you need to win the battle of…
Ford Fiesta iPad app – sounds like great product simulation marketing
I read about this story a few weeks ago, but I had forgotten to make mention of it in my blog (too many other things I’m working on!). It describes the new Ford Fiesta iPad app, which gives an interactive overview to the 2011 Ford Fiesta. I haven’t seen the app, but it sounds like it hits…
Relevance to Product: an Unstated Key Consideration in Game-Based Marketing
I was just talking with my friend Nick about the power and prevalance of game-based marketing, having read recently Gabe Zichermann’s and Joselin Linder’s book, Game-Based Marketing. The ideas have been around for a long time, as the authors point out, and sometime later I will make a post with a more detailed review/commentary on their…
Interactive video — along the right direction
I just saw an interesting interview between Robert Scoble and a company called “Veeple.” They make an embeddable video player that can enhance videos with clickable links. Saying ‘clickable links’ is an understatement, but I don’t know how else to succintly describe it. One adds in pictures or Flash animations onto videos, and the process seems simple yet very…
Ads that Act Like Content
There is clearly a big movement underway to make advertising and marketing more content rich, as opposed to more sales-y, I imagine. Over at Top Rank Online Marketing Blog, they made a short blog post (CLICK HERE) about Aaron Goldman, author of “Everything I Know About Marketing I Learned from Google.” In Aaron’s “Googley Lessons Blog Tour”…
Creating Content Specific to Customer Information Needs
I’ve been plowing through Joe Pulizzi’s Get Content, Get Customers (through my Droid’s Nook application, a bit tedious for books longer than about 80 pages), and I came across a statement that really knocked me out: Businesses create specific content so that customers react in a very specific way. Without a clear understanding of the customer’s information…
What might a product sim look like designed as content marketing?
Lately, I’ve been thinking a lot about how product simulations fit into the emerging trend of custom content marketing. Where is the line between content (focused on presenting issues and providing solutions) and product promotional material? I firmly believe there is a happy medium. The core is about how the piece is framed. If the…