A few months ago I started looking into the ‘metaverse’ that I had heard people talking about, most notably Decentraland and Sandbox. Of course years ago I was familiar with Second Life, which seems to be still fairly active. This is definitely an area I need to explore further because I could see it being a home for launching real-world product experiences — particularly in which experiences with products endure, i.e., subsequent user visits unlock more detail just as a user’s interest becomes deeper the more exposure he or she has with the product. Second Life actually seems pretty mature. Will be posting more about my experiences with these platforms!