In B-to-B Online this month, Charlotte Woolard wrote an intriguing article entitled “Best in Show: Marketers make smart investments as events industry posts gains.” The second sentence immediately got my attention: But when the company set up its booth at the Air-Conditioning, Heating, Refrigerating Exposition in Chicago last January, only one water pump made it to the…
Category: virtual trade shows
About to start virtual trade show demos
A couple of other urgent work projects took me away for a bit from the virtual trade show evaluation, but I’ve been gearing up to talk with the virtual trade show vendors. In the process, I’ve refined my questions and added a few, so here is the final list I came up with. I’ve told…
The results are in from the virtual trade show
I won’t leave my readership (perhaps my mother) hanging…our experiment was a complete success at the show. Our booth was rated #1 (or very close to #1) of all the participating exhibitors, in categories such as unique visitors, time, user ratings, etc. It was directly attributable to the interactive sims we had (don’t take my…
Virtual Trade Shows — the perfect venue?
Clearly simulations have a great place on Web sites, CD’s, etc. but in the past couple of years, I think the resurgence of virtual trade shows can provide an almost perfect venue for marketing simulations. I am in the process of vetting this idea, and have discovered a few things along the way. First, from…