It’s been a few months since my last post, so I felt it would be useful for all my fans out there (hi Mom!) to sketch a few of the projects I have been involved in lately:
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Updating Example Code for Accessing AWS EFS from Lambda
I’m always interested in learning new things about serverless and AWS, so in one of the modules I was teaching about Elastic File System (EFS), I thought it’d be kind of cool to go through the process of mounting a file share that is accessible from Lambda. I found an AWS article about this from…
5 months later…
I didn’t expect to take such a hiatus from this blog, but things turned out that way anyhow. In a nutshell, I have been continuing to work on the IoT Foundations class with David Castillo, and we have some workshops scheduled for the Fall at the Chicago Connectory: October 17, 2022: IoT Foundations Webinar: Executive…
Adventures in IoT
I am excited to announce that I have been working recently with my friend and former co-author, David Castillo, on his foundational class for IoT and AWS cloud services. I launched a new web blogging website at viotlabs.com (pronounced “VIE-oh-TEE Labs” ) to track my progress. My thought is that the current JonathanKaye.com platform would…
Could the Metaverse be the home of virtual experiential marketing?
A few months ago I started looking into the ‘metaverse’ that I had heard people talking about, most notably Decentraland and Sandbox. Of course years ago I was familiar with Second Life, which seems to be still fairly active. This is definitely an area I need to explore further because I could see it being…
(Virtual) Experiential Marketing
As I have been trying to find a place for simulation in the context of marketing, I originally came up with the phrase “product simulation marketing”. However, I realized not only it wasn’t particularly catchy, but also it focused on the technique/format rather than what I really should be going after, which is the effect….
Anybody out there?
So since I restarted this blog a couple of weeks ago, I have been periodically looking around for examples of simulations used for product advertising. By ‘simulation’, I mean more than point and click on a hotspot. Basically, I have come up blank, except for the feeling that I might find something if I continue…
Hello world, v2!
It is March, 2022. I have been focused for the past 10+ years on making SimsUshare, the #1 rapid sim-builder app and incident simulation platform, the market leader in the Fire/Safety space. However, as I now am handing the reins to a new generation (while remaining involved), I am eager to ‘return to my roots’…
Increasing the Market Penetration for Simulations
In this post, I want to discuss some ideas I have had on how to dramatically increase the market penetration of simulations, where it is possible, which offers some insights into why I believe my new project, SimsUShare, is going to be big (and you should sign up here!). That having been said, what I put here…
Creating Content Specific to Customer Information Needs
I’ve been plowing through Joe Pulizzi’s Get Content, Get Customers (through my Droid’s Nook application, a bit tedious for books longer than about 80 pages), and I came across a statement that really knocked me out: Businesses create specific content so that customers react in a very specific way. Without a clear understanding of the customer’s information…