One of the points I continue to harp on is the relation of product training to product marketing. Prospective buyers, the target for marketers, want to be customers. They research a company with a candidate product to see if that product can solve their problems. Customers want to know how to use the product to…
Category: training
Engaging Your Prospects through Re-Purposed Training & Support
What they heck does that title mean, why are we trying to train prospects who don’t even have the product yet? While it is my attempt at being provocative, let me explain the thought. Essentially, it echoes my philosophy about re-casting useful product training into a role in product marketing. To expand on this a…
eLearning innovations: ‘Simulations in 3D worlds’
I recently saw a post by Tony Karrer (eLearning Technology blog) about eLearning innovations in 2010, and one category listed ‘Simulations in 3D worlds.’ Here are the three that Tony pointed to: Virtual World The tools are starting to get there where simulations in 3D worlds makes sense. Eight 3D Virtual World Design Principles, March 8, 2010…
‘Why Software Fails’ is a lot like why simulations fail
I came across an article in Dr. Dobbs Journal entitled “Why Software Really Fails And What to Do About It“, by Chuck Connell (March 11, 2010). I think the most succinct answer to the provocative title question appears on page 3: We fool ourselves about how well we understand the complex new software machines we…
Q&A About ‘Realistic Simulations’ and their Effectiveness
I was asked recently to answer several questions about simulations for a colleague working through an academic program related to the Fire Service. I figured I might as well share my views with others because I think there are a lot of interesting discussions possible. 1. Do you feel realistic simulations are effective teaching tool…