As I have been trying to find a place for simulation in the context of marketing, I originally came up with the phrase “product simulation marketing”. However, I realized not only it wasn’t particularly catchy, but also it focused on the technique/format rather than what I really should be going after, which is the effect….
Category: product experience
Nice and Simple Product Feature Demo for HP TouchSmart on CNET.COM
I was checking out cnet.com today and right at the top was an ad for the HP TouchSmart 520t, which had a DEMO button I was eager to check out: When clicked on, the panel opened up to reveal a graphic overlaid with an animation of a hand that moved in response to my mouse. When I…
How Simulation Supports an Experience in Content Marketing
It’s been awhile since my last post, but I really haven’t seen anything that has caught my eye enough to comment on. Of course I am also involved in my super-secret project, called SimsUShare, and then taking care of regular business and such hasn’t left me a lot of time for exploring. In a few months,…
Implanting False Memories — Good for Training, Bad for Marketing?
I came across an interesting post today entitled “Study Demonstrates False Memories Implanted Via Advertising” (which referred to an earlier post at Wired) about a research study I Imagine I Experience, I Like: The False Experience Effect (the odd part is that people say it is published in the Journal of Consumer Research, but I can’t find it in vol. 38 there). What immediately…
Product Experience Angle from Forrester Bodes Well for Prod Sim Marketing
I received a schedule for an upcoming conference (Forrester’s Marketing Forum 2011, April 5-6) presented by Forrester Research, and I was reminded several months ago of an enticing report that I have not gotten my hands on yet. It was entitled “Let Your Product Do the Talking“, by Chris Stutzman, David Cooperstein, and Corinne Madigan. Here…