Category: marketing

Dynamic advertisement delivery strives to serve ads most relevant to the user’s behavior.  I feel we can develop more effective call-to-actions in a similar way by helping the user select a relevant context, and then using simulation in that context to refine our sense of what call-to-action is going to appeal to that user.  I realized…

I was explaining to a friend today about my ideas regarding “simulation-based marketing,” and he said that in his (IT) line of work, they demonstrate their software to potential customers, using fake data.  The question becomes, “is simulation-based marketing” just another term for doing product demos? I think that at the heart of product sales…

Over the past few days, I have been trying to focus on what I do and where I feel me and my company’s expertise lies. I enjoy creating effective materials that use equipment simulations as part of marketing and training efforts.  When I say “simulation” to any group of people (who will stand still for…

Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media: http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement.  As my focus is on ‘product engagement’, I have been thinking about how that fits into other activities that express a viewer’s/user’s interest level. Joerg from Unisfair mentions the Unisfair Engagement…

I just recently saw an article by Karen Bannan at B2B-Online entitled “Instrument maker invests in 3-D demos“.  It is great to see the word getting out regarding the success that companies are having who recognize the investment in online product demos.  The article presents some of the typical argument for going this route, such as…

I just ran across an interesting blog post entitled “Measuring and Improving Cross-Sell and Upsell” at GetElastic.com.  It gives fascinating numbers and insights about existing online retailers’ current abilities to cross-sell and up-sell products.  What struck me is how well product simulation covers all of the take-away messages: “we think you’ll also love…” — by…