I was just talking with my friend Nick about the power and prevalance of game-based marketing, having read recently Gabe Zichermann’s and Joselin Linder’s book, Game-Based Marketing. The ideas have been around for a long time, as the authors point out, and sometime later I will make a post with a more detailed review/commentary on their…
Category: gaming
Gaming as the New Marketing? A commentary
I’m a bit late to read this post, but author Alan Moore of “Communities Dominate Brands” makes an observation in early 2007 in his post entitled “Gaming the New Marketing?“. His point is that games represent a new way to communicate with an audience, in an immersive, engaging way. He dismisses “branded entertainment” and “product…