In “Study finds customer engagement hard to measure,” B-to-B Magazine’s Kate Maddox posts some high-level findings from a recent study from Forbes Insights about measuring customer engagement. “Customer engagement is a top priority for CMOs, but many companies are struggling to implement strategies and measure customer engagement, according to a new study from Forbes Insights…
Category: engagement
Product Engagement as Building Block for Brand Engagement
I was reviewing some quotations I excerpted from my readings on experiential marketing, and I began to see a pattern regarding my thinking about ‘product engagement’, or engaging prospects and customers with a brand’s products. I see a lot of talk about engaging customers with the brand, but very little about getting prospects hooked on…
Rules of Engagement?
This post isn’t quite about any “rules of engagement,” though I’m surprised I haven’t seen that title used to describe an articles about engagement marketing, since it is becoming a popular topic, especially in social media circles. Maybe a famous blogger or company will use it and (hopefully) credit me with thinking it up. Anyway, I…