I ran an interesting post and white paper from Joe Davis entitled “Beating Amazon by Creating Shopping Experiences,” which presents an idea similar to what I advanced a few years ago in “Selling the Experience“, namely that anyone trying to compete with Amazon for selling products successfully really has to focus on the product experience….
Category: engagement
Great Example of Sim Marketing: Adidas Sneaker Wall from Start Creative
I just came across this outstanding effort by Start Creative for Adidas — an interactive display wall that lets users examine footwear with 3D views as well as specs and videos. This is the kind of thing I imagined being used to include product simulations as well.
Idea for Content that Drives Conversions to Advance Along Sales Cycle
I spotted an interesting observation/recommendation from Dianna Huff in her B2B Marcom Writer Blog, in a post entitled “Manufacturing Marketers Aren’t as Confident About New Tactics“. Which brings me back to the original point of my CMI blog post: manufacturing marketers need to 1) develop content that helps drive the conversions that move prospects along the sales…
Relevance to Product: an Unstated Key Consideration in Game-Based Marketing
I was just talking with my friend Nick about the power and prevalance of game-based marketing, having read recently Gabe Zichermann’s and Joselin Linder’s book, Game-Based Marketing. The ideas have been around for a long time, as the authors point out, and sometime later I will make a post with a more detailed review/commentary on their…
The Rise of Custom Content Development and Ultimate Convergence in Product Simulations
In BtoB Magazine‘s most recent issue (Aug 16, 2010), there are three articles by Sean Callahan on the B2B marketing trend of developing custom content: (a) “Commited to custom”, (b) “Custom programs getting larger portions of budgets”, and (c) “Makino retools marketing program with custom content”. The gist of ‘custom content’ seems to mean information for industry…
The Role of Product Simulations in Experiential Marketing
I had been collecting links and interesting posts about experiential marketing as it relates to product simulation, as I think about developing an e-book or white paper about product simulation advertising/product simulation marketing. I figured I would post the links and stuff I’ve collected, to get feedback and keep the info in a central place. …
Making a compelling story
Rick Braddy’s post about storytelling for product launches, “Psychology of Social Product Launches — Part 3, Storytelling” is a quick and interesting read about using stories as part of presenting a product, rather than the typical verbiage we develop. The article immediately made me think about the power of case studies for marketing, which seems…
Primer for B2B Digital Marketing – Simulations are Great Content!
I finally got a chance on an airplane ride to take a look at Paul Mosenson’s e-book “Digital Marketing The Right Way: an Introductory Primer for B2B” (NuSpark Marketing). It is a nice introduction to essential elements of digital marketing (web site purpose/presentation, SEO, social media, content, lead management), helping the B2B vendor reader understand…
‘Catchy’ Content with Product Sims
In “How Catchy is Your Content?“, Ardath Albee (‘Marketing Interactions’) does a nice job of presenting and discussing a few metrics one can apply to content for B2B marketing (really to anything), to ensure the content gets the right reception. She calls the metrics “Catch Factors” (catchy!). She defines “Catch Factors” as “the preferences and aversions…
Get Excited about Your Product and You’ll be On to Something Hot
Admittedly, a pretty bizarre title, but it comes (late at night) from me seeing a juxtaposition of Seth Godin’s “A sad truth about most traditional b2b marketing” a few days ago and Adam Singer’s (Online Marketing Blog) “Thinking Critically About Web Video.” I struggle often with the question about why product simulations/demos are not yet…