Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media: http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement. As my focus is on ‘product engagement’, I have been thinking about how that fits into other activities that express a viewer’s/user’s interest level. Joerg from Unisfair mentions the Unisfair Engagement…
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Critiquing “Instrument maker invests in 3-D demos”
I just recently saw an article by Karen Bannan at B2B-Online entitled “Instrument maker invests in 3-D demos“. It is great to see the word getting out regarding the success that companies are having who recognize the investment in online product demos. The article presents some of the typical argument for going this route, such as…
Q&A About ‘Realistic Simulations’ and their Effectiveness
I was asked recently to answer several questions about simulations for a colleague working through an academic program related to the Fire Service. I figured I might as well share my views with others because I think there are a lot of interesting discussions possible. 1. Do you feel realistic simulations are effective teaching tool…
Product simulation for cross-selling and up-selling
I just ran across an interesting blog post entitled “Measuring and Improving Cross-Sell and Upsell” at GetElastic.com. It gives fascinating numbers and insights about existing online retailers’ current abilities to cross-sell and up-sell products. What struck me is how well product simulation covers all of the take-away messages: “we think you’ll also love…” — by…
About to start virtual trade show demos
A couple of other urgent work projects took me away for a bit from the virtual trade show evaluation, but I’ve been gearing up to talk with the virtual trade show vendors. In the process, I’ve refined my questions and added a few, so here is the final list I came up with. I’ve told…
The results are in from the virtual trade show
I won’t leave my readership (perhaps my mother) hanging…our experiment was a complete success at the show. Our booth was rated #1 (or very close to #1) of all the participating exhibitors, in categories such as unique visitors, time, user ratings, etc. It was directly attributable to the interactive sims we had (don’t take my…
Virtual Trade Shows — the perfect venue?
Clearly simulations have a great place on Web sites, CD’s, etc. but in the past couple of years, I think the resurgence of virtual trade shows can provide an almost perfect venue for marketing simulations. I am in the process of vetting this idea, and have discovered a few things along the way. First, from…