I came across this interesting blog post on Monday Note entitled “The lethal self-complacency of advertising“, later posted on the Washington Post as “Why is digital advertising so lousy? Industry is too smug to innovate“, but Frédéric Filloux. I agree with his conclusion that online ads are not innovative in the capacity that they could…
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Learning what elements lead to better conversion from videos
Over at Get Elastic, they had an interesting post about research from Invodo (a company focused on using videos for product marketing, not coincidentally) regarding improving conversion rates using videos. I think when mainstream marketing get around to seeing the benefits of product simulation marketing, many of these same observations will be relevant. In my mind, product videos share…
eLearning innovations: ‘Simulations in 3D worlds’
I recently saw a post by Tony Karrer (eLearning Technology blog) about eLearning innovations in 2010, and one category listed ‘Simulations in 3D worlds.’ Here are the three that Tony pointed to: Virtual World The tools are starting to get there where simulations in 3D worlds makes sense. Eight 3D Virtual World Design Principles, March 8, 2010…
Product Engagement as Building Block for Brand Engagement
I was reviewing some quotations I excerpted from my readings on experiential marketing, and I began to see a pattern regarding my thinking about ‘product engagement’, or engaging prospects and customers with a brand’s products. I see a lot of talk about engaging customers with the brand, but very little about getting prospects hooked on…
‘Why Software Fails’ is a lot like why simulations fail
I came across an article in Dr. Dobbs Journal entitled “Why Software Really Fails And What to Do About It“, by Chuck Connell (March 11, 2010). I think the most succinct answer to the provocative title question appears on page 3: We fool ourselves about how well we understand the complex new software machines we…
Rules of Engagement?
This post isn’t quite about any “rules of engagement,” though I’m surprised I haven’t seen that title used to describe an articles about engagement marketing, since it is becoming a popular topic, especially in social media circles. Maybe a famous blogger or company will use it and (hopefully) credit me with thinking it up. Anyway, I…
Successful selling by using simulations to put your prospects in their own (future) success story
I just saw this interesting post that excerpts “Stories that Sell”, but Casey Hibbard, or “The Power of Success Story Marketing.” The gist of this excerpt is that “[w]e [customers] trust what others say much more than what a business itself says,” and that presenting customer experiences as case studies is a more effective marketing tool than…
Can Simulations make Content Marketing for Products more Relevant?
Nice post by David Dodd of Marketing Interactions, entitled “Does Your Content Marketing Make You Different?“. Leading off with “Being recognized as unique, different and desirable is what every company strives to achieve to stand out in their marketplace”, David describes how our mentality as vendors still often makes us think that our customers will believe what we ourselves think is different…
Short but sweet…it’s not about the benefits, but your product
Dave J. posted a blog entry Feb 12th on B2Blog entitled “Proof it’s not about the benefits, but your product“. Of course the title is sarcastic, but he makes several great points in regard to putting the product in front of people. Citing Anne Holland’s “Which Test Won“, Dave points out that the study showed a…
E-Learning Designers vs. Video Game Designers – nice insights
Andy Petroski from Harrisburg University’s Learning and Entertainment Evolution Forum pointed out a blog post from Ewan Mcintosh, reflecting on Patrick Dunn’s post about the chasm between e-learning designers and video game designers. To summarize, Patrick Dunn expresses four differences between e-learning designers and video game designers: It seems to me that there are at least four diametrically opposing…