A few months ago I started looking into the ‘metaverse’ that I had heard people talking about, most notably Decentraland and Sandbox. Of course years ago I was familiar with Second Life, which seems to be still fairly active. This is definitely an area I need to explore further because I could see it being…
Month: April 2022
(Virtual) Experiential Marketing
As I have been trying to find a place for simulation in the context of marketing, I originally came up with the phrase “product simulation marketing”. However, I realized not only it wasn’t particularly catchy, but also it focused on the technique/format rather than what I really should be going after, which is the effect….
Anybody out there?
So since I restarted this blog a couple of weeks ago, I have been periodically looking around for examples of simulations used for product advertising. By ‘simulation’, I mean more than point and click on a hotspot. Basically, I have come up blank, except for the feeling that I might find something if I continue…