I came across an interesting post today entitled “Study Demonstrates False Memories Implanted Via Advertising” (which referred to an earlier post at Wired) about a research study I Imagine I Experience, I Like: The False Experience Effect (the odd part is that people say it is published in the Journal of Consumer Research, but I can’t find it in vol. 38 there). What immediately…
Month: May 2011
The Future of Advertising will be ‘Authentic’
In Mark Suster’s recent post entitled “The Future of Advertising will be Integrated” (which appeared on TechCrunch a few days earlier) he discusses how the traditional interruption marketing (my term, not his) — for example, banner ads, things that take our attention away from why we are viewing the material — are not as successful as “integrated”…