It’s been a bit of an absence in blogging, but I just haven’t seen anything that caught my attention enough to comment. A few days ago, during my perusal of marketer blogs, I read a post by the always insightful Ardath Albee (Marketing Interactions), entitled “Scenarios Add Value to Marketing Content.” In that post, she…
Month: April 2011
Why Training Content is Important to Marketing Content: Buyers want to be Customers!
One of the points I continue to harp on is the relation of product training to product marketing. Prospective buyers, the target for marketers, want to be customers. They research a company with a candidate product to see if that product can solve their problems. Customers want to know how to use the product to…