In Alex Rampell‘s guest post at TechCrunch entitled “Say Goodbye To The Long Tail Of Product Resellers, At Least On The Internet“, he insightfully points to five (5) variables that affect consumers traditional shop at Retailer A vs. Retailer B: Price (actual price to consumer + “friction” in ordering process) Geography (proximity to consumer) Selection (do they have X in my size, or…
Month: February 2011
Great Example of Sim Marketing: Adidas Sneaker Wall from Start Creative
I just came across this outstanding effort by Start Creative for Adidas — an interactive display wall that lets users examine footwear with 3D views as well as specs and videos. This is the kind of thing I imagined being used to include product simulations as well.
Idea for Content that Drives Conversions to Advance Along Sales Cycle
I spotted an interesting observation/recommendation from Dianna Huff in her B2B Marcom Writer Blog, in a post entitled “Manufacturing Marketers Aren’t as Confident About New Tactics“. Which brings me back to the original point of my CMI blog post: manufacturing marketers need to 1) develop content that helps drive the conversions that move prospects along the sales…
“Show Don’t Tell” – but Show What?
David Scott Meerman posted today a short blog entry entitled “Show Don’t Tell“, in which exhorts marketers, by way of example, to show what the product can do for the prospect, rather than merely telling the audience what the product does. This begs the question ‘what should I show the product doing for the prospect’? I…
Product Experience Angle from Forrester Bodes Well for Prod Sim Marketing
I received a schedule for an upcoming conference (Forrester’s Marketing Forum 2011, April 5-6) presented by Forrester Research, and I was reminded several months ago of an enticing report that I have not gotten my hands on yet. It was entitled “Let Your Product Do the Talking“, by Chris Stutzman, David Cooperstein, and Corinne Madigan. Here…