Diana Huff, always on top of interesting B2B Web Marketing happenings and insights, in a post entitled “Win the Battle for Attention by Creating Engaging Content“, points to an interesting e-Book from a UK-based B2B technology marketing agency: “The New B2B marketing Manifesto: Five imperatives and six staples you need to win the battle of…
Month: October 2010
Ford Fiesta iPad app – sounds like great product simulation marketing
I read about this story a few weeks ago, but I had forgotten to make mention of it in my blog (too many other things I’m working on!). It describes the new Ford Fiesta iPad app, which gives an interactive overview to the 2011 Ford Fiesta. I haven’t seen the app, but it sounds like it hits…