I was just talking with my friend Nick about the power and prevalance of game-based marketing, having read recently Gabe Zichermann’s and Joselin Linder’s book, Game-Based Marketing. The ideas have been around for a long time, as the authors point out, and sometime later I will make a post with a more detailed review/commentary on their…
Month: September 2010
Interactive video — along the right direction
I just saw an interesting interview between Robert Scoble and a company called “Veeple.” They make an embeddable video player that can enhance videos with clickable links. Saying ‘clickable links’ is an understatement, but I don’t know how else to succintly describe it. One adds in pictures or Flash animations onto videos, and the process seems simple yet very…
Ads that Act Like Content
There is clearly a big movement underway to make advertising and marketing more content rich, as opposed to more sales-y, I imagine. Over at Top Rank Online Marketing Blog, they made a short blog post (CLICK HERE) about Aaron Goldman, author of “Everything I Know About Marketing I Learned from Google.” In Aaron’s “Googley Lessons Blog Tour”…