I’ve been plowing through Joe Pulizzi’s Get Content, Get Customers (through my Droid’s Nook application, a bit tedious for books longer than about 80 pages), and I came across a statement that really knocked me out: Businesses create specific content so that customers react in a very specific way. Without a clear understanding of the customer’s information…
Month: August 2010
What might a product sim look like designed as content marketing?
Lately, I’ve been thinking a lot about how product simulations fit into the emerging trend of custom content marketing. Where is the line between content (focused on presenting issues and providing solutions) and product promotional material? I firmly believe there is a happy medium. The core is about how the piece is framed. If the…
The Rise of Custom Content Development and Ultimate Convergence in Product Simulations
In BtoB Magazine‘s most recent issue (Aug 16, 2010), there are three articles by Sean Callahan on the B2B marketing trend of developing custom content: (a) “Commited to custom”, (b) “Custom programs getting larger portions of budgets”, and (c) “Makino retools marketing program with custom content”. The gist of ‘custom content’ seems to mean information for industry…
The Role of Product Simulations in Experiential Marketing
I had been collecting links and interesting posts about experiential marketing as it relates to product simulation, as I think about developing an e-book or white paper about product simulation advertising/product simulation marketing. I figured I would post the links and stuff I’ve collected, to get feedback and keep the info in a central place. …
Product Simulations as Authentic Social Media Content
I just saw a great post from Lee Odden at the Online Marketing Blog, entitled “Why Do So Many Companies Suck at Social Media?“. Essentially, my take on it is that he feels companies jump on the social media/technology bandwagon, i.e., try to adopt the latest tools and technology of social media, without really thinking about…