I am in the process of thinking how to collect into an e-book or something what I’ve been observing regarding product simulations in advertising. I’m not thrilled with the term ‘degrees of closeness’, but the idea is to have some measure to evaluate a product demonstration or exposition with respect to a real experience with…
Month: July 2010
Making a compelling story
Rick Braddy’s post about storytelling for product launches, “Psychology of Social Product Launches — Part 3, Storytelling” is a quick and interesting read about using stories as part of presenting a product, rather than the typical verbiage we develop. The article immediately made me think about the power of case studies for marketing, which seems…
Gaming as the New Marketing? A commentary
I’m a bit late to read this post, but author Alan Moore of “Communities Dominate Brands” makes an observation in early 2007 in his post entitled “Gaming the New Marketing?“. His point is that games represent a new way to communicate with an audience, in an immersive, engaging way. He dismisses “branded entertainment” and “product…
Primer for B2B Digital Marketing – Simulations are Great Content!
I finally got a chance on an airplane ride to take a look at Paul Mosenson’s e-book “Digital Marketing The Right Way: an Introductory Primer for B2B” (NuSpark Marketing). It is a nice introduction to essential elements of digital marketing (web site purpose/presentation, SEO, social media, content, lead management), helping the B2B vendor reader understand…