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Jonathan Kaye PhD

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Month: May 2010

Learning what elements lead to better conversion from videos

Posted on May 4, 2010March 25, 2022 by admin

Over at Get Elastic, they had an interesting post about research from Invodo (a company focused on using videos for product marketing, not coincidentally) regarding improving conversion rates using videos.  I think when mainstream marketing get around to seeing the benefits of product simulation marketing, many of these same observations will be relevant. In my mind, product videos share…

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