I was reviewing some quotations I excerpted from my readings on experiential marketing, and I began to see a pattern regarding my thinking about ‘product engagement’, or engaging prospects and customers with a brand’s products. I see a lot of talk about engaging customers with the brand, but very little about getting prospects hooked on…
Month: March 2010
‘Why Software Fails’ is a lot like why simulations fail
I came across an article in Dr. Dobbs Journal entitled “Why Software Really Fails And What to Do About It“, by Chuck Connell (March 11, 2010). I think the most succinct answer to the provocative title question appears on page 3: We fool ourselves about how well we understand the complex new software machines we…
Rules of Engagement?
This post isn’t quite about any “rules of engagement,” though I’m surprised I haven’t seen that title used to describe an articles about engagement marketing, since it is becoming a popular topic, especially in social media circles. Maybe a famous blogger or company will use it and (hopefully) credit me with thinking it up. Anyway, I…
Successful selling by using simulations to put your prospects in their own (future) success story
I just saw this interesting post that excerpts “Stories that Sell”, but Casey Hibbard, or “The Power of Success Story Marketing.” The gist of this excerpt is that “[w]e [customers] trust what others say much more than what a business itself says,” and that presenting customer experiences as case studies is a more effective marketing tool than…
Can Simulations make Content Marketing for Products more Relevant?
Nice post by David Dodd of Marketing Interactions, entitled “Does Your Content Marketing Make You Different?“. Leading off with “Being recognized as unique, different and desirable is what every company strives to achieve to stand out in their marketplace”, David describes how our mentality as vendors still often makes us think that our customers will believe what we ourselves think is different…