It’s been a few months since my last post, so I felt it would be useful for all my fans out there (hi Mom!) to sketch a few of the projects I have been involved in lately:
Updating Example Code for Accessing AWS EFS from Lambda
I’m always interested in learning new things about serverless and AWS, so in one of the modules I was teaching about Elastic File System (EFS), I thought it’d be kind of cool to go through the process of mounting a file share that is accessible from Lambda. I found an AWS article about this from…
5 months later…
I didn’t expect to take such a hiatus from this blog, but things turned out that way anyhow. In a nutshell, I have been continuing to work on the IoT Foundations class with David Castillo, and we have some workshops scheduled for the Fall at the Chicago Connectory: October 17, 2022: IoT Foundations Webinar: Executive…
Adventures in IoT
I am excited to announce that I have been working recently with my friend and former co-author, David Castillo, on his foundational class for IoT and AWS cloud services. I launched a new web blogging website at viotlabs.com (pronounced “VIE-oh-TEE Labs” ) to track my progress. My thought is that the current JonathanKaye.com platform would…
Could the Metaverse be the home of virtual experiential marketing?
A few months ago I started looking into the ‘metaverse’ that I had heard people talking about, most notably Decentraland and Sandbox. Of course years ago I was familiar with Second Life, which seems to be still fairly active. This is definitely an area I need to explore further because I could see it being…
(Virtual) Experiential Marketing
As I have been trying to find a place for simulation in the context of marketing, I originally came up with the phrase “product simulation marketing”. However, I realized not only it wasn’t particularly catchy, but also it focused on the technique/format rather than what I really should be going after, which is the effect….
Anybody out there?
So since I restarted this blog a couple of weeks ago, I have been periodically looking around for examples of simulations used for product advertising. By ‘simulation’, I mean more than point and click on a hotspot. Basically, I have come up blank, except for the feeling that I might find something if I continue…
Hello world, v2!
It is March, 2022. I have been focused for the past 10+ years on making SimsUshare, the #1 rapid sim-builder app and incident simulation platform, the market leader in the Fire/Safety space. However, as I now am handing the reins to a new generation (while remaining involved), I am eager to ‘return to my roots’…
The elearningmanifesto is too hard, I prefer the dlearningmanifesto I just made up
Like many others in the eLearning field, I watched Michael Allen, Julie Dirksen, Clark Quinn, and Will Thalheimer present the elearningmanifesto, which, if this were a serious post, I would strongly suggest absorbing and adopting. However, such is not the case (the part about the serious post), let me spend a few minutes expounding on what I call my “dLearning…
Sourcing the Right Content at the Right Time for Marketing
Last week, John Lane from Centerline Digital wrote an informative piece entitled “Think People Hate Marketing? Try the Right Content in the Right Place“. In short, I agree with his observations that people’s negative reaction to marketing/advertising tends to be the result of an unwelcomed disruption of the marketing material. He identifies two types of dissonance: Marketing in the…